Embratur Brings Brazilian Colour to London’s IMAX
Embratur Brazilian Tourist Board are the first global information centre of this type to showcase their latest campaign on the iconic IMAX at Waterloo. As the largest advertising site in the UK, the...
View ArticleLurpak Spread the Word With Their Latest Product Launch
Lurpak have kicked off 2012 with a heavy weight Out of Home campaign. The UK wide promotion of ‘Lurpak Lightest’ across January, involved large format Outdoor display on the UK’s most iconic and...
View ArticleWelcome Back Mr Bond, We’ve Been Expecting You
Skyfall prepares for its London Premiere by dominating Europe’s biggest advertising opportunity – The IMAX. This is Daniel Craig’s third appearance on the 17282 metre iconic advertising banner, making...
View ArticleSamsung Turns the IMAX Blue with Ocean Labs to Support Launch of Galaxy S4
Samsung has taken domination of the UK’s biggest permanent out-of-home banner, the iconic London IMAX, as part of its global launch campaign for the Galaxy S4. The IMAX is the UK’s number one outdoor...
View ArticleLatest Innovation on the IMAX
Samsung has installed an innovative digital mesh on the London IMAX to showcase the superior capabilities of the Galaxy S4, a first for OOH visual and audio media. The LED mesh, measuring just under 75...
View ArticleTwitter and Tate Britain Take Top Prizes in Ocean’s Annual Digital Competition
Ocean has announced the winners of its annual Art of Outdoor Digital competition, which celebrates pushing the creative boundaries in digital out of home advertising. Social networking platform Twitter...
View ArticleStyle and glamour step on to the IMAX with Jimmy Choo
This October, Nicole Kidman dazzled on the IMAX to showcase the latest branding campaign for Jimmy Choo – a first for this iconic brand on the UK’s most sought-after solus advertising platform which...
View ArticleBudweiser Reward Trade Partners at Europe’s Biggest Experiential Venue – The...
As part of their World cup activation campaign Budweiser became the first brand to use London’s IMAX as an experiential venue. Inviting 400 trade partners and competition winners to watch the game on...
View ArticleIconic IMAX gets the London Look with Kate Moss
Rimmel London rolled out the first ever out of home campaign for a cosmetics brand to feature on Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss. Planned by OMD UK and Talon,...
View ArticleAdidas “Controls Everything” on Ocean’s IMAX with after dark lighting...
Adidas takes the spotlight on London’s IMAX with an incredible out of home after dark light show designed to mark the launch of its X15 football boot. Created in house by Adidas with media planning...
View ArticleThe IMAX Just Got Even More Impactful
Ocean have revealed stage one of the revamping of Europe’s largest and most iconic advertising structure London’s IMAX. Working closely with The BFI and Lambeth Council the IMAX’s lighting...
View ArticleFord and Ocean Light Up Impressive IMAX Creative Capability
Ford has taken the spotlight by using Ocean’s customised Edison lighting techniques on the IMAX in London, the UK’s largest and most iconic advertising structure. This new campaign on the IMAX launched...
View ArticleHow the iconic IMAX went beyond the Call of Duty®
Anyone passing London’s IMAX theatre at the beginning of May couldn’t fail to spot the dramatic images of World War II troops in full combat gear dominating all 1,734 square metres of advertising space...
View ArticleVolkswagen Lights Up London IMAX in Support of Lumiere Festival
Car maker Volkswagen is celebrating the Lumiere Festival of Light with a colourful night-time show on London’s IMAX in Waterloo using Ocean Outdoor’s unique Edison technology. The IMAX will turn...
View ArticleIt’s the Big Max!
London’s “Big MAX” beats Gherkin in mouth-watering 50th anniversary makeover The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of...
View ArticleBig Mac at 50: McDonald’s on The IMAX, Waterloo
What could be more perfect for McDonald’s fans in the UK than the biggest Big Mac of their lives? Enter the BigMAX – The IMAX, Waterloo transformed into a Big Mac for the 50th anniversary of this fast...
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A License to Thrill – Bond is Back!
After a lengthy intermission, movies are back, with postponed films pre-Covid finally making their way on to the big screen. And one of the most hotly-anticipated movies of 2021 is James Bond in his...
View ArticleNetflix announces new season of Top Boy with BFI IMAX wrap
Where better to announce the return of the hotly anticipated hit crime drama Top Boy than the BFI IMAX, Europe’s biggest advertising canvas in London’s Waterloo. Netflix shared a 10-second time-lapse...
View ArticleOcean Outdoor set to retain advertising contract for the iconic BFI IMAX in...
Premium digital out of home (DOOH) media owner Ocean Outdoor has been named the preferred bidder for the advertising contract for the iconic BFI IMAX in London, subject to contract. As the incumbent,...
View ArticleLive Event Series: Reinventing the IMAX
Last Spring Ocean hosted colleagues, clients and friends at Skylon on London’s Southbank, for the ‘Reinventing The IMAX’ event. Following the announcement in March 2022 that Ocean is to retain the BFI...
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